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  • Startup Judo – The Secret You Should Know Before Starting a Company | Projest Group
    help you maximize leverage against your competitors and that doesn t oppose strength with strength How do you do that I think about it like Judo There are two basic tenets of judo First never to oppose strength with strength Second maximize leverage You can t compete with Google by building a better search engine Google will put 100x the engineering team leverage their 1 000x greater click data and out spend you on marketing by 10 000x Don t oppose strength with strength Startups shouldn t rely on more manpower bigger ad budgets or data access advantages in fields where there is a large incumbent During its infancy Google won with distribution Most internet companies believed search wasn t valuable Google thought differently They offered to power all the major portals search engines and eventually dethroned them This was Google s secret The question then is what to leverage Startups advantage is speed which means they can explore new technologies mobile apps Node Meteor Cassandra RedShift which build better products new distribution channels mobile and tv app stores virality OpenGraph which reach customers more cost effectively or novel product designs Path Dropbox Expensify Many companies are now using distribution as their secret mobile app stores and Facebook Open Graph enable startups to access hundreds of millions of users in ways that incumbents simply aren t prepared to leverage Expensify uses mobile app stores to acquire hundreds of thousands of SMBs in ways that their market s incumbent Concur market cap 3B simply can t copy Find your secret and you ll be well on your way to disrupting a huge market NB Thiel does mention other kinds of secrets For example PayPal s financial losses due to fraud which are secrets in the traditional sense It s important to

    Original URL path: http://projest.eu/blog/2016/03/12/startup-judo-the-secret-you-should-know-before-starting-a-company/ (2016-04-30)
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  • 7 Simple Rules to Being a Leader, No Matter What Your Experience | Projest Group
    the unexpected happened The Redskins won every game at home and on the road They ended the regular season with a 10 6 record and made the wild card round in the playoffs a feat that will inspire and motivate teams in every field of play sports or business for a long time Griffin inspired his team through simple actions that can easily be applied to business he was first to the team meetings always came prepared practiced more than anyone else went the extra mile to help his teammates and was always optimistic He would welcome everyone on to the bus on the way to the games sit on the first seat high five his colleagues and in general just added energy and a new sense of camaraderie to the team Most importantly his actions gave everyone hope that the result of the season was not a foregone conclusion His commitment to the franchise his belief his work ethic and his team spirit were contagious He became a natural leader and earned the respect of all those around him The Redskins season is a perfect demonstration that regardless of circumstance anyone and everyone can be a leader It s not about age gender or title It isn t even about being the best communicator or being the most popular Many will argue that the characteristics that make up a leader are something you re born with but I disagree wholeheartedly These skills can be developed at any time throughout your career and leaders can and do come in all different personality types There is only one truism You never become a leader through a job promotion you become one only through your own actions There are seven rules in leadership that are so apparent in the case of Griffin

    Original URL path: http://projest.eu/blog/2016/02/12/7-simple-rules-to-being-a-leader-no-matter-what-your-experience/ (2016-04-30)
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  • Marketing needs to learn to speak C-suite language | Projest Group
    in marketing That s a separate posting What I mean about the breakdown in language is that marketing often doesn t value what CEOs or CFOs or CIOs do If the CFO wants to talk about return to shareholders and the CMO is talking about number of followers you ve got a communications problem If the CEO wants to talk about business strategy and the CMO wants to talk about TV advertising campaigns you have a communications issue CMOs need to become fluent in the language of strategy business goals business KPIs return on sales and business ROI if they want to have the influence they should be able to exert in the C suite That communications issue doesn t just stop at the C suite Within marketing itself there s a massive communications problem You have hard core data scientists doing some serious number crunching but they don t know how to speak to the creatives A lot of great analysis is just ignored because marketers don t understand it As Jonathan put it In many ways data is a communications issue Too often analytics is so dense that executives just don t have the time to wade through it Then there s the breakdown between the design of the product of the experience and its delivery to the front lines where expectations and incentives just aren t clear enough for people to act on Of course this isn t all about communications This is about effective processes analytics and strategy that reaches across functions But ignoring this language issue is a mistake I really like the way Brian put it What s missing is the human algorithm the connection between data people and trends that s presented in a tangible and visceral way to help executives make decisions

    Original URL path: http://projest.eu/blog/2015/12/29/marketing-needs-to-learn-to-speak-c-suite-language/ (2016-04-30)
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  • The Importance of Anticipating Your Customers Needs | Projest Group
    look forward two years from now it s an even bigger deal than it is today So you have to ask yourself As an organization am I being left out of this new revenue generation or am I going to start paying attention to the exponential changes in processing power storage and bandwidth and what that allows me to do Realize that it s not just the IBMs the Facebooks the Googles and the Apples of the world that are giving us amazing new capabilities You should be looking at it whether you re a manufacturer distributor or salesperson Whatever position job or industry you re in you should be looking at the impact that these predictable technologies are having on us Then ask yourself What new revenue could this help us create because now we can do something that was impossible to do just a short time ago The key insight I m sharing here is that we tend to ask customers What would you like and then we give it to them But you have to understand that customers will always under answer Why Because they don t know what s technically possible Let s face it nobody ever asked for an iPod an iPhone or an iPad yet Apple has done quite well Why is Facebook giving us an alternative to email Because a lot of people are cutting back their email use and are communicating on Facebook instead No one asked Facebook to do this Rather they saw what was possible and gave it to consumers before they even asked Likewise you d better have a company website within Facebook or you re missing out Additionally we re doing searches in a whole new and different way because people are searching on Facebook Obviously there s

    Original URL path: http://projest.eu/blog/2015/10/27/the-importance-of-anticipating-your-customers-needs/ (2016-04-30)
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  • Three lessons to get the ‘Good Times’ rolling | Projest Group
    considered the happiest According to the World Happiness Index Lesson Two We tend to forget that happiness doesn t come as a result of getting something we don t have but rather of recognizing and appreciating what we do have Frederick Keonig In our western cultures we have somehow established that to have things means that we will be happier We also have a notion that some day everything will be perfect ie the absence of problems and difficulties will mean that everything will be fine in fact the reverse is true When we give generously of ourselves our time and listening our general sense of well being is improved and sustainable over time According to the New Economic Forum Lesson Three A happy life consists not in the absence but in the mastery of hardships Helen Keller If life was perfect an we had no bad times we are less able to appreciate good times In fact when people toil together to overcome adversity the shared experience also improves our overall well being Seth Godin s recently wrote the below blog The loneliness epidemic The next time you feel lonely disconnected or unappreciated consider that unlike many other maladies this one hits everyone And unlike other challenges this one is easily overcome by realizing that you can cure the problem by connecting appreciating and leading The minute we realize that the person sitting next to us needs us and our tribe our forward motion and the value we create we re able to extinguish their aloneness as well as ours When you shine a light both of you can see better How succinctly put I have recently published a book simply called Five Thanks a Day and in the spirit of generosity I am happy to give copies away

    Original URL path: http://projest.eu/blog/2014/09/29/80/ (2016-04-30)
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